Finding The VRM In Paul Greenberg's CRM Book

I'm reading Paul Greenberg's CRM and the speed of light, just getting into the second chapter where he discusses various CRM related terms. Including VRM, Doc Searls' baby, the idea of vendor relationship management, customers manage their data and relationships instead of companies managing customer data. Companies provide customers with the tools to manage their data. Google Health would be an example of VRM. Paul and I discussed VRM back in 2008. I think it will be a hot topic in the years to come. Glad Paul included the term in the book, and I picked up some extra points from Paul's more detailed research. Really enjoying the book.