Toby Bloomberg and I have been working on a joint post about agency transparency in social media channels, here's Toby's post. We've collected some diverse opinions, and hope the exercise... Read more →
David Meerman Scott publishes the second edition of his great book The New Rules of Marketing & PR. New Rules is on my list of books to buy because he... Read more →
I have some big news to share; I’ve accepted the role of Head of Digital Marketing at Pace Communications in Greensboro, North Carolina. Pace Communications develops custom content programs including... Read more →
Shel Holtz discusses the merits of establishing social media guidelines for your company. Inspired after he read Thomas Nelson CEO Michael Hyatt's post where Hyatt explains why companies don't need... Read more →
Ari Herzog wrote a post recently about how he interacts with three other bloggers; Seth Godin, Chris Brogan and Danny Brown. In the post he described how he is inspired... Read more →
I cannot stress enough the importance of developing a different content strategy when creating content for the web and social media. Create videos that educate and enlighten the viewer so... Read more →
The four Ps are the classic approach to thinking about marketing: Product, Price, Promotion, and Place. And as I wrote in my article about engaging customers on social networks and... Read more →
Bill Sledzik riffed on Amber Naslund's post on the importance of communicators thinking about business skills. In doing so he was nailing his flag to the mast that communication in... Read more →
Tools such as Twitter have increased the demand for content and interaction. You don’t have to publish much content on Twitter to inform your audience about what you are doing... Read more →
It occurred to me that if journalists have traditionally found a career path to public relations, it makes sense that bloggers will have a similar career path. If you are... Read more →