Ice Cream Flavors Originally uploaded by Chiot's RunIn a post that addresses the communications professionals' new understanding that there is a need to engage customers within social media, Clark Fredricksen... Read more →
Last night I attended the #wingup tweetup in a pub in Newton, MA. Frank Days, the Director of New and Social Media at Novell organized the event, and I had... Read more →
Instead of thinking of your blog as a publishing tool, think of your corporate blog as a communications device. Even better imagine that your blog is part of a large... Read more →
Jeremiah Owyang, a former colleague of mine at Forrester, writes a great post about social marketing trends for 2009. The Recession Spurred Consumers to Adopt Social Technologies. Some Brands Followed... Read more →
Inspired by my friend and colleague, Aaron Strout, from his post about the top 10 posts for 2009, I decided to look at my traffic numbers and discover PR Communications... Read more →
I want your top engagement marketing predictions for 2010. ₪ Cobija: Corporativa al atardecer - Flickr Meeting at Tusk ₪ Originally uploaded by ►Voj►. Engagement marketing is the marketing process... Read more →
Need a break from snow shoveling and the chaos of the holiday season, join me, John Cass for a good Irish meal at the Burren in Somerville. We'll chat about... Read more →
Doug Haslam writes a great post "Social Media Top 5: Faces of Death," where he asks if various technologies and ideas are dead, including: RSS, Twitter making money, Blogging! Technorati... Read more →
George Dearing and I had a twitter discussion yesterday about whether business people understand the value of building relationships. I made the point that many business people don't understand the... Read more →
Sean Corcoran from Forrester writes a helpful post seeking to categorize the types of media available to communicators in today's marketing tool kit. Owned media is media owned by a... Read more →