Once You Get The Social Media Job, What's Next?
Social Media & Online Community Conferences In 2010

Listen To Turn Customers Into Evangelists

Don't get me wrong I agree with many of the ideas surrounding content marketing, but to me marketing is so much more. It's about using listening techniques to inspire product innovation and community management as a way to succeed within social media. But not just social media, really every media channel including the telephone or in person meetings.

Many CEO's are not thinking that marketing is the process of listening to build a better product, promotion, place and price in order to make more profits, but the process of optimizing marketing promotion.

Content marketing is a step in the process of marketing optimization, but the full meaning of marketing is the process of a company using listening as a method of improving their marketing and business operations, and as a result turning ordinary customers into evangelists.