PR Communications

I feel like a voyeur when I watch the TV show Mad Men. Instead of showing the mechanics of the marketing process, the show creates a mystique about marketing. To... Read more →

Last night I participated in the #talentnet online discussion between recruiters. The topic was "Is HR the New PR." I thought the question required a review of PR. I wrote... Read more →

Good stories require drama, struggle even conflict. Yet communications people spend much of their time working to get good stories told in media. Maybe there is room for a story... Read more →

Use Wordle to create a variety of tag clouds. I created one for my blog and low and behold marketing turns out to be a pretty important word here at... Read more →

Cisco appears to have a good social media presence with guidelines in place and a good team. What went wrong with the Cisco/WebEx/Dimdim blogger review? The Cisco social media team... Read more →

Looking for the best place to mix with Gen Y entrepreneurs? DartBoston.com is the place to be. A Boston based online community and weekly podcast and networking event Founded by... Read more →

Marketing is word that is in constant flux, people coin marketing phrases to emphasize a new focus on a tactical or strategic part of marketing, for example: Permission marketing -... Read more →

Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives... Read more →

2010 is just around the corner, time to reflect on the year past, and what's happening next year. My 2009 list of online community and social media conferences blog post... Read more →

Don't get me wrong I agree with many of the ideas surrounding content marketing, but to me marketing is so much more. It's about using listening techniques to inspire product... Read more →