PR Communications

What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product... Read more →

In her book The Truth About Search Engine Optimization, Rebecca Lieb has written a valuable primer on search engine marketing, quick to read, and each truth consisting of only a... Read more →

The Global PR Blog Week was a virtual conference attended mainly by PR bloggers in the summer of 2004. As it has been five years since the conference I thought... Read more →

Nostalgia is something to be avoided, especially when you're 41, however, next week I'll have a case of reminiscence for the the Global PR Blog Week 1.0, 2004. The event,... Read more →

The economy is bad, unemployment is increasing, but networking is still the best approach to finding a job. In a world of social media, being open about your search online... Read more →

Paula Drum's recent reply to me on twitter had a phrase that really struck a chord with me about the concept of marketing, she said, "Marketing is the whole brand... Read more →

Peter Drakulich has 17 years in the automobile dealership industry, today he runs a company that optimizes sales for companies, Driving Up Sales. We were chatting recently and talked about... Read more →

Amber Naslund writes about the five myths of community management: Social Networking Is All We Do It’s Always Online We’re Just Glorified PR (or Marketing) People It’s a Job Anyone... Read more →