Another Gary Vaynerchuck Bad Pitch Letter Sighting
Mass General ER Upgrade

Read Before You Pitch

B.L. Ochman republishes her 2007 article, "PR people please take this quiz before pitching another blogger."

 I thought points one and two were good.

 1. Has the print, online or broadcast reporter you are pitching ever covered this topic?

 2. Why Would this pitch or release elicit a response from people who read it?

 Basically, you have to read the blogger's stuff before pitching them.