Read Before You Pitch

B.L. Ochman republishes her 2007 article, "PR people please take this quiz before pitching another blogger."

 I thought points one and two were good.

 1. Has the print, online or broadcast reporter you are pitching ever covered this topic?

 2. Why Would this pitch or release elicit a response from people who read it?

 Basically, you have to read the blogger's stuff before pitching them.