Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought leadership etc. In this post I provide five... Read more →
I’ve been asked by quite a few people what I am looking for in my next role. Given my experience in marketing, 20 years, it all started with IBM in... Read more →
Last week I was laid off from ideaLaunch, one of the company's large accounts was in chapter 11 and did not renew a big contract. The company will downsize, and... Read more →
Today I was on a panel discussion at the For Immediate Release BlogTalkRadio Live program with Shel Holtz, Neville Hobson, Gary Varynerchuk, Connie Reech, Connie Bensen and Kaitlyn Wilkins discussing... Read more →
Is Boston in danger of losing its position as the second technology venture center in the United States? According to the PriceWaterhouseCoopers MoneyTree website investments by region in the first... Read more →
Being able to get from A to B via transportation fuels the economy and providing a safe and functioning transportation system is one of the most important services Government can... Read more →
You never want to visit a hospital emergency room, especially if the patient is your child. Last night my wife, Karin, and I had to take our son into the... Read more →
B.L. Ochman republishes her 2007 article, "PR people please take this quiz before pitching another blogger." I thought points one and two were good. 1. Has the print, online or... Read more →
Intriguing new development on the Gary Vaynerchuk bad pitch letter story, Bryan Person, Founder of the Social Media Breakfast, tweets he received the same letter I received, except he received... Read more →
Busy day today, running around preparing for the internet retailer show here in Boston. The exhibit opened at 4 p.m. with cocktails on the trade show floor. While at the... Read more →