During my Presidency of the Boston Chapter of the American Marketing Association in 2005-6 we developed some great events. Most of the events were related to promotional activities, some brand... Read more →
In April, I traveled to West Point, Nebraska to give a keynote on Generation Y for the West Point Economic Summit. The town had recently built the Nielson Center, a... Read more →
Here's the CoverITLive reader for the Social Media panel for the NE XPO tomorrow. NE XPO Social Media Panel Read more →
As social media and social networking becomes ubiquitous and automated sign ups for subscribing to friends increases, social media technologies face the danger of becoming less relevant to participants. Not... Read more →
B&W Big Brothers Big Sisters Brochure Originally uploaded by sreffler. Summary: Facilitate the process of your community elders advising your newbies & novices. Tonight I attended the Social Media Club... Read more →
I’ve been using Google Docs a lot lately with colleagues when collaborating on articles and task management. However, several colleagues have told me that they had trouble accessing the Google... Read more →
Mike Dunn writes a comprehensive post on the future of journalism. He mentions one of my earlier posts and touches on the subject of using semantic technologies for story development.... Read more →
Rebecca Churt asks whether the growth rate of Twitter is sustainable in her post, “Twitter and the Biggest Loser Effect.” Lots of Twitter users join but then quit or don’t... Read more →
In preparation for my presentation at the PRSA's Digital Impact conference here in New York I asked the Twitter community the question: How many community managers does it take to... Read more →