PR Strategies In A Recession
December 01, 2008
Instead of describing the problems associated with the recession, try explaining what you are doing to succeed despite or because of the recession.
“How to survive the recession”
Tales of the downturn, while important for understanding what is happening don't give customers a good reason to buy, just the opposite, customers become even more conservative, preferring to watch and wait. One way to write content that is positive in this economy is to describe how your product or service can help an individual or company to survive and succeed despite the recession.
Rather than concentrating on the downturn, look for ways you
can help people and companies succeed. Not only will the message increasingly resonate,
but I think you will be helping to give people hope on ways to get us out of
the recession.