Time To Write Quality In Business Blogging

In the blog post, “Corporate Blogging: The Fallacy of Quantity vs Quality,” Daryl Pereira Lori MacVittie argues quality not quantity is the key to successful corporate blogging. Daryl Lori suggests quantitative measures of success; such as higher page views, are not the measures most corporate bloggers should seek. Partly because if you are not aware of who is reading the pages on a blog, numbers mean less about having people who are your best targeted readers, and more about achieving a high number.

Finding ways to gauge who is reading your blog, through comments, secondary registrations that gather data, are all ways to quantify a corporate blog that really does achieve success. That does not necessarily mean you achieve high numbers, but the people who do read your content are impacted because of the quality of your content, and readers respond with feedback and comments.

Lori Daryl draws parallels between the publishing industry, the effects of going online and blogging. Publishers do best when they concentrate on content that targets and provides the most value to readers. Unlike the publishing industry, Lori Daryl does not recommend bloggers gate content with security, rather any gating of content should be by the focus of the content on a niche topic, thereby narrowing those who will find the content through search and social networking.

The post reminded me of the Blogging Success Study I conducted at Backbone Media with North Eastern University, where I discussed the issue of time as a blogging success factor.

“Time is also an important factor when it comes to the quality of writing produced by a blogger. Bloggers have discovered that their blog writing style produces more results as their understanding of their audience improves. Honing the quality of their posts and the best way to connect with an audience can take time.”

What do you aim for in blogging, quantity or quality?