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Starwoods Corporate Blog Review

Mack Collier writes a review of the Starwoods Hotel blog, and does something rare in corporate blogging, advises the company to write less. Instead devote more time to building relationships with people in the industry. Mack makes an excellent point, blogging is not just about editorial content, but rather the process of building relationships with people in the wider community through conversation and outreach. It is not just about your own content, but also reading other people's content, and referencing that content over time. Thanks Mack, a great review featured on the Fortune 500 Business blogging wiki and good advice for any corporate blogging campaign.

If you want to review a corporate blog for the Fortune 500 wiki, let me know.