DEMO's PR Cocktail Party In Boston
The Cluetrain Changes Business Strategy

Southwest Airlines Blog Update

The Nuts About Southwest Airlines blog notches up another level with the introduction of podcasts and video blogs.

Here's some snippets from the press release:

"Nuts About Southwest features more than 30 Employee bloggers that represent a mix of Frontline and behind-the-scenes Employees including Mechanics, Customer Service Agents, Schedule Planners, Executives, Marketing Representatives, Flight Attendants, Pilots, and more. Each Employee blogger brings to the table a unique voice, perspective, and personality to share with the airline's Customers."

"The blog's readership continues to grow steadily month-over-month and has more than doubled year-over-year since its inception in April 2006. The airline estimates that it has reached more than 500,000 Customers through Nuts About Southwest alone, and they expect that number to exceed one million in 2008."

Comments