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Outcomes For Social Media Measurement

Removing the General Mills Blog, Whole Foods Remains

Scott Monty correctly points out that the General Mills blog, Real Baking with Rose Levy Beranbaum, is a sponsored blog rather than a corporate blog on the Community 2.0 blog. I removed the blog from the Fortune 500 blogging wiki, and we are back down to 58 companies in the Fortune 500 blogging or 11.6%.

I also checked on the Whole Foods blogs and discovered that while John Mackey’s blog is on hold, probably permanently, because of John Mackey’s actions with the Yahoo! Finance forum. However, the company’s other blogs are still in operation, so Whole Foods remains on the wiki list.

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