The meme on themed cluetrain manifesto questions seems to have taken off, I've spotted four additional posts, with some great insights. I am writing a post about Richard Binhammer's post... Read more →
In parallel to my work with the project to support the Fortune 500 Business Blogging wiki I’ve been thinking about additional questions I’d like to ask companies that are using... Read more →
American Airlines boosts the number of Fortune 500 corporate blogs up to 59 or 11.8% of the Fortune 500 with their new blog, AA Conversation. Shel Holtz gives a review... Read more →
There are four elements to organization change and use of social media within an organization: 1) Blogger relations (a) pitching bloggers (b) conversational marketing* 2) Employee social media training 3)... Read more →
Rich Young from the The Whole Nine Yards blog, review's Delta Airline's Under the Wing blog for the Fortune 500 Business blogging wiki. Rich gives the Delta blog an overall... Read more →
Now that I am back home in Boston, I need to collect my thoughts from last week, and take another look at my critique of the cluetrain manifesto. I had... Read more →
Having a small baby means much love and lots of songs, especially "Old McDonald." Daycare in contrast often means lots of colds and flu. Last Friday I picked up a... Read more →
Katie Paine commented on the keynote session with Richard Binhammer at the New Comm Forum, and how Richard described how Dell's focus was on customers, not influencers. Also, Nick Hayes... Read more →
Shel Holtz reports on his work with Encyclopædia Britannica on the WebShare program. In return for registering with Encyclopædia Britannica, the company will enable registered online publishers, including bloggers and... Read more →
Shel Holtz was recently asked by a reporter, who owns internal social media? The reporter suggested, Communications, HR and IT. Shel's answer: The employees who use it own it. I... Read more →