Business Blogging At Delta Reviewed By Rich Young
April 27, 2008
Rich Young from the The Whole Nine Yards blog, review's Delta Airline's Under the Wing blog for the Fortune 500 Business blogging wiki. Rich gives the Delta blog an overall rating of 60 out of 80, using Business and Blogging's methodology and approach for reviewing blogs.
Rich sprinkled a lot of great suggestions for improving content on the blog. Here's an example, "To bring a bit more "hard" and controversial content to further stimulate participation, how about writing up a Q&A with Delta's CEO, Richard Anderson, on what a merger with Northwest means for customers?"
It appears Delta is doing a good job of responding to comments. I did wonder if Delta is doing a good job of blogger outreach, linking to other posts and commenting on other blogs? That would be a question for the internal Delta team.