I like the fact the company's historian is heavily involved in writing the content. Though I wonder if there might be another person in the company with a role more; customer focused who might write the blog. Then again, after the new coke debacle, maybe preserving the taste and brand is what coke is all about. Dan writes that Coke intends to feature more writers over time.
This means we are up to 49 of the Fortune 500 are blogging, or 9.8%.