Shel Israel interviewed Katie Paine for the SAP Global Survey. Katie gave some great insight into social media measurement. Highlights: “What is most interesting to me is that measuring social... Read more →
As a Fellow of the Society for New Communications Research, and member of their research committee, I've been involved with the society's New Influencer study. The study involves a survey... Read more →
I was invited out to St. Louis last week to work with a local public relations firm, the Standing Partnership, on a social media project. Partnership is a big part... Read more →
Debbie Weil introduces the BlogPotomac event in D.C. on June 13th, several great speakers will attend. Should be interesting because of Election 2008 this year. Will be great to hear... Read more →
SUN's acquisition of MySQL is a good move for the company, writes InformationWeek. Read more →
Several new fellows announced for 2008 at the Society for New Communications Research, including my friend and colleague, Susan Getgood. That's super, Susan is a great expert on social media,... Read more →
Marshall Kirkpatrick asks if the hype surrounding Facebook is snobbery because of the people who use the social networking site, when MySpace continues to dominate the traffic numbers; according to... Read more →
Francois Gossieaux continues the discussion about measurement in his post about measuring return on information rather then return on investment for marketing departments. Francois thinks that measurement is valuable, but... Read more →
My Verizon FiOS router went on the blink today. Verizon is shipping one out, I have access but it makes it a little harder to connect. L Read more →
Gary Goldhammer gives a contrarian viewpoint on social media measurement. He suggests that relationships are not quantifiable; imagine putting a value to your spouse or friends. Yet even Gary suggests... Read more →