Potential UPS Blogger Relations Case Study

Blogging The Minto Way

Someone told me about Barbara Minto and the book, "The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving." Barbara was a McKinsey trainer.

I thought I'd try my hand at the method, by thinking about the choices companies have when starting a blog.

Blog Choices

You can blog.

You don't blog.

If you blog.

Good things might happen.

Bad things might happen.

You learn from those bad things and get better at blogging.

You don't learn from those lessons and continue to blog.

You don't learn from those lessons and stop blogging.

You don't blog

Nothing happens

Bad things might happen.

Which means that if you want good things to happen, you blog.