When developing a corporate blogging strategy I think it is important for blog managers to review the blogs of people in their community to understand what themes and ideas are... Read more →
Benazir Bhutto was assassinated today, Neha Viswanathan of Global Voices provides a round up of opinion and reaction to the event. Read more →
Recently I saw a question posed on the American Marketing Association Internet marketing special interest group about how a marketer would approach a blog to include them in their product... Read more →
The Evolved CMO study from Forrester Research and Heidrick & Struggles International sheds some light into the thinking of top marketers. 130 Chief Marketing Officers from companies with revenues greater... Read more →
Chip Griffin's post about the social media rulebook got me thinking about the definition of blogger relations. Most people think the term is all about using a traditional media relations... Read more →
Chip Griffin's new Media Bullseye website is making some waves today in a post he called, "Throwing Out the Social Media Rulebook," he believes the exhortation of a number of... Read more →
At the Society of New Communications Research Symposium last week, one panel discussion stood out, David Parmet's company social media case study review. People from Coca Cola, Dell, Scuderi Group,... Read more →
Shel Israel's presentation at the Society for New Communications was the icing on the cake of an excellent Symposium last week in Boston. Shel was commissioned by SAP to conduct... Read more →
The current discussion about the blogging council seems to be drudging up a lot of definitions of marketing. Why is no one in the world of marketing standing up and... Read more →
Joseph Carrabis's presentation on Thursday at the Society of New Communications Research Symposium and Awards Gala included a reference from Sir Arthur Conan Doyle. He called people who are information... Read more →