PR Should Fight The Good Fight

Todd Defren finds a bad example of astroturfing in an agency proposal and laments about what the good guys can do.

"When such deluded and scornful approaches are discovered and outed by the blogosphere, the bad guys will blithely skip away with a smirk … while all the good & wholesome practitioners are gonna stay behind to protest, explain, autopsy, etc.

And by fighting that good fight, we’ll get smacked upside the head, poked in the eye, punched in the belly and knocked on our collective asses. Again."

Todd, I say take heart, it is all a matter of a concerted effort on everyone's part to educate the whole community.