Joseph Carrabis is a colleague and Research Fellow with the Society for New Communications Research. He recently read one of my questions on Linkedin.com and wrote the post, "Marketers, O' Marketers, Where for Art Thou, Marketers." Here was my principal question:
What disciplines should marketers be training within to ensure authenticity?
Joseph had another take on the question, and is developing a mathematical model of measuring authenticity.
Stay tuned. Joseph as stated in the post, "
the solution method to determining if someone is demonstrating authenticity could solve a number of challenges NextStage has been dealing with. Give me a few days to put something together..."