Global PR Blog Week 3.0 2008
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Jay Rosen’s Analysis Of Assignment Zero

Jay Rosen published his review of Assignment Zero, "What I Learned from Assignment Zero," the project to combine professional and amateur journalists. The first assignment was tracked the "spread of peer production and wisdom-of-the-crowd efforts across the social landscape, including the practice of crowdsourcing." Jay reported that several people thought the story was a geeky, which I admit I thought it was when I first saw the selection. However, the final results were published in Wired Magazine, and you cannot get geekier than that! Hopefully the next assignment is more mainstream. Assignment Zero was an important experiment in Pro-Am journalism, Jay’s analysis is therefore very important for the industry.