PR Communications

Todd Defren cries mea culpa on a pitch one of his younger interns made to a blogger. The post makes me wonder what steps should a company or PR agency... Read more →

A rocky weekend, I was very sick with the flu on Friday. Both Karin and Bram have had the flu for a week or so, but lots of sleep on... Read more →

Several members from my Facebook Effective Corporate blogging group met tonight to discuss the time article we are developing collaboratively. Participants who attended today’s meeting were: Richard Nacht Easton Ellsworth... Read more →

Brendon Shank answered my question about the future of marketing on linkedin.com as follows: “I'm not the first guy in the world to suggest this, but the value of authenticity... Read more →

Richard Michie answered my question on linkedin.com about the future of marketing with this answer: "I think it'll be pretty much the same as now. After all the point of... Read more →

Ross Mayfield launched a wiki several months ago, which features a number of social media business case studies. The cases are an interesting read, and include: Boston College, and Oracle.... Read more →

Kristen Regine, Associate Professor of marketing at Johnson & Wales University has invited me to speak to her Principles of Marketing class and Direct Marketing class on Wednesday about social... Read more →

Claire Celsi publishes the first post about blogging and time from her blog, Public Relations Princess, called "The Blogging Time Dilemna: Long and Juicy or Quick and Dirty." Claire and... Read more →

Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media... Read more →

Diana Derval's book, "Wait Marketing," describes an obvious but neglected strategy for marketing professionals, customers are most willing to listen to marketing messages when they are waiting for something else... Read more →