PR Communications

That's not just using social media to boost sales, but actually using social media to change company culture? I think the use of the ideas is rare what do you... Read more →

The first PodCamp was held in 2006 on September 8th and 10th in Boston. I was not able to make the event because of family issues. The UnConference proved to... Read more →

A red-letter day for the Cass household, Bram my one year old walked today! Read more →

UAW workers walked off the job at General Motors; Chris Barger from the GM Fastlane blog sets the expectation that there will be no discussion about the strike on the... Read more →

All the discussion between Brian, Doc, and Chris about how marketing does not take a two-way conversation approach to talking with customers is on face value ridiculous. Marketing if you... Read more →

The case between Johnson and Johnson and the Red Cross continues over the trademark issues. Linda Stamato's article, "Polo lessons for J & J and the Red Cross," is a... Read more →

Medieval history and old myths are something very familiar to me, having grown up near Alderley Edge in Cheshire, a site rumored to be the last resting place of King... Read more →

My third and final post about the Boston Social Media Club event last night, I thought Josh Bernoff got the prize for answering the session's question about lessons learned from... Read more →

PRSA Boston President, Mark McClennan, writes about his experiences with Thomas The tank engine wooden train recall. Great customer service saved Mark's opinion of the company, and means he will... Read more →

This is my second post about the Boston Social Media Club event in Newton on "Social Media Lessons for Big Businesses" at the Newton Marriott. The panel discussion was between... Read more →