Is Marketing Advertising?
Michael Rubin From The NetFlix Blog Interview

The Next Stage In Website Design

A large content management software company has contacted me to talk at their conference in Boston later this year. The company would like me to talk about blogging. As I was chatting with the VP of marketing I thought it would be interesting to discuss how to build an effective blog, but also discuss how blogging elements are and will influence the future design of traditional websites. The use of websites to market a company is changing, people are realizing that a website does not have to be a static, rather it is possible to use comment boxes to allow customers and prospects to comment on the context you publish on your website. You can also use other elements of social media technology in a traditional company website. Wiki's, forums, and digg like functions as a way to generate conversation and interaction with customers