Chrysler's Approach To Blog Comments
August 17, 2007
Toby Bloomberg has a great interivew with Jackie Headapohl of Chrysler. On the topic of answering customer comments, here's what Jackie had to say.
"Currently, we’re trying to respond to comments by posting blog entries that address the concerns/interests we see coming in. Comments that come in with specific, personal issues are being forwarded to our Customer Assistance Center for resolution. Eventually, you can expect to see blog posters responding in real time for a two-way conversation."