GM Fastlane Blog Returns A Comment!

I use the General Motors Fastlane blog as an example of a good blog and a bad blog in my presentations, and tonight I had to update my presentation. Regular readers may recall my earlier posts about General Motors on this blog and when I worked at Backbone Media. I was stating that the GM Fastlane blog was a good blog because the company is making some effort to conduct a dialogue with customer through its blog. However I thought the blog was a bad blog because the people who wrote the posts at GM hardly ever responded to the customers who posted comments on the blog. A colleague of mine in the Society for New Communications research, and formerly of IBM Christopher Barger now runs social media strategies at GM and he is starting to actively answer people's comments. I'd like to learn more about the change in strategy for General Motors and the size of the blogging team there, but that appears to be a good step in the right direction.

Here's a graphic of Christopher's comment post.