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Social Media Club Event On Guerilla Marketing In Boston: How Is The Topic Relevant For Social Media?

The next Social Media Club of Boston event is being held on April 12th.

"Ethics and the Social Media Generation Gap," sponsored by Market Wire.

To register.

Was February's bomb scare in Boston the result of a marketing campaign
gone wrong, or that of a community that is out of touch with pop
culture, modern marketing campaigns and the social media revolution?
Your answer to this question is very strongly influenced by your age.
This month's Social Media Club Boston event will focus on Ethics and the
Social Media Generation Gap: what are the underlying ethical and
sociological reasons for these kinds of marketing mistakes and our
incredibly divergent response to them?

Thursday, April 12, 2007
Vinnie T's Dedham - 233 Elm Street, Dedham, MA
6:00pm - 8:30pm

We'll be joined by John Blossom of Shore Communications, Judith Perrolle
of Northeastern University and Douglas Quintal of Emerson College, who
will address the following questions (and any others you might bring):

* Did Boston overreact and why?
* Is guerrilla marketing anything more than "solid-state spam"?
* Is there a real generation gap, and if so, what exactly are the
differences when it comes to tolerance of both risk and "creative"
marketing campaigns?
* Is guerilla marketing a sign of desperation or just creativity?
* Who bears the cost of guerilla marketing?
* Codes of ethics exist already, but are often virtual or unwritten -
how should they be codified?
* Legislation is inevitable, but is it right?
* Can it work if it's done appropriately?
* What happened to "permission marketing?"
* Social media is all about taking control over content, and guerilla
marketing is about attention, but there are similarities between the
two. Are they compatible or mutually exclusive?

For more information on this event

This is an interesting topic, but I am a little puzzled about its relevancy to social media except in the context of how the campaign was discussed after the fact. It is interesting to discuss guerilla marketing within the context of conversational marketing. However, I am thinking that most of the conversation will revolve around whether the cartoon network's guerilla marketing campaign was a good idea or not. Again, where social media comes into play is the discussion that happened after the campaign, about the consequences of the campaign rather than the campaign itself. One question I have is why is the marketing community not having a debate about the ethics of guerilla marketing campaigns like this in the same way there was a debate about the Wal-Mart/Edelman scandal?

I also wonder about the statement that your opinion about the event was strongly influenced by your age. I was wondering if this is true and if anyone has conducted any research, I know I did some searching on the web and found a number of blogs run by 20 year olds who disapproved of the campaign. While in a lot of conversations with 40-year people they thought the campaign was a good idea because of the amount of publicity it would generate. Here I am assuming the question at the event assumes that the young will approve and older people will disapprove.

Having said all this the event looks like a great panel discussion about the cartoon network campaign debacle and I for one hope to attend.