Developing A Marketing Message For Dialogue
March 22, 2007
John Cass writes about marketing dialogue Read more →
March 2007
Mercenary Audio Story: Drew Townson Responds
March 20, 2007
To follow up my post about Mercenary I spoke with Drew Townson on Saturday, but did not have time to post because of the St. Patrick's Day festivities over the... Read more →
Mercenary Blogger Is Fired: Mercenary’s Side Of The Story
March 16, 2007
John Cass features an interview with CN Fletcher, the owner of Mercenary Audio Read more →
Astroturfing Story For Newassignment.net
March 16, 2007
John Cass discusses a story idea for newassignment.net Read more →
What Is Social Media?
March 15, 2007
John Cass defines social media Read more →
James Snell's Goals For Corporate Blogging
March 14, 2007
James Snell from IBM reflects on the benefits of corporate blogging from what he has learned from helping to run IBM's internal blogging infrastructure. “The goal you should be looking... Read more →
How Often Should You Write A Blog?
March 13, 2007
I was recently asked how often should you write a blog. I was looking at the blogging success study from late last year. We have a section on "writing often... Read more →
Spiking The Ratings
March 12, 2007
Robert French suggested the Adult Swim campaign may have been calculated to spike during a particular week for higher TV ratings. Read more →
One World, Two Computers
March 12, 2007
Greg Peverill-Conti writes about his use of two computers at work, nothing unusual about that, I've seen plenty of developers use two computers side by side. Except that Greg takes... Read more →
Marketing Jobs In New England For March 12th
March 12, 2007
Each week the American Marketing Association Boston job board has some new marketing jobs; every week I feature the chapter's new jobs on this blog. In addition, anyone who wants... Read more →