Corporate Blogs That Target Business Generated Media
February 09, 2007
There's a lot of talk about consumer generated media, millions of customers are going online to publish and companies are being encouraged to get onto the bandwagon to reach their audience. Yet in my research of many blogging companies the focus is on businesses rather than consumers. The companies want readers from companies, many of whom already have blogs either at their company or personal website, though they blog about issues that affect their professional lives. Instead of consumer generated media, maybe we should say business generated media or professional generated media.
On the Fortune 500 Blogging Wiki 10 out of the 40 companies listed blogging focus on business customers.
Advanced Micro Devices
Cisco Systems
CSC
EDS
Honeywell International
Oracle
SUN Microsystems
Texas Instruments
The Boeing Company
Intel
IBM, Microsoft, and HP sell to both consumers and businesses, but many of their blogs are business focused.