Aqua Teen Hunger Force Poses Rethink Of Guerrilla Marketing Guidelines
Timeline Of Aqua Events From Commissioner Davis

2001 Interference CEO Quote Casts Ironic Light On Aqua Teen Campaign

Walter Carl of Northeastern University pinpointed a great quote from Sam Ewen, the CEO of Interference the company that ran the Aqua Teen Hunger Force campaign.

"Q: Guerilla marketing has that obtrusive element that can hurt a campaign too. What's the trick to make sure it's appealing and not annoying?

If you put the effort into the campaign, it isn't obtrusive at all. Of course, there is good and bad marketing. The goal is not just to be there but to be there at the right time and in the right place.

If you're on your way to work in the morning and someone hands you a free cup of coffee with a promotional message, that's something can catch your eye. But, we're not going to give you free tickets to a comedy club at 7:30 in the morning. Good guerilla marketers target you for who you are and what you like to do."