PR Communications

As Immediate Past President of the Boston Chapter of the American Marketing Association I was happy to attend the inaugural event of the Boston Marketing Club, a networking event produced... Read more →

Owen Lystrup conducts a search on social media related keywords in the Chicago area for the number of jobs advertized. Here are the results: Simply Hired: Social media: 2 Blog:... Read more →

Is Robert Scoble right to complain that when his blog gets the scoop on a news item, other bloggers and MSM should link or reference his posting? Well, if the... Read more →

Continuing my research to discover if Boston is a good place for social media business. I conducted a search on simplyhired.com for various keywords yesterday; social media, web 2.0, blog... Read more →

In my continuing search for data about the discussion as to whether Boston is a good place to sell social media services or not (Boston Companies Don't Have The Zing... Read more →

Charlene Li writes about the ROI of blogging and provides a framework for measuring the ROI of a company’s blogging efforts in her post, “New ROI of blogging report from... Read more →

Viralmesister.com has an interesting discussion about BuzzAgent's new blog about the Net Promoter Score. Read more →

Jim Guest, the president of Consumer Reports sent out this letter this morning to Consumer Reports members and online subscribers, Jim graciously apologized for the mistakes the organization has made... Read more →

If I was running Second Life, the market research I would be conducting would be to find out why 85% of registered people do not return. See this great article... Read more →

My five-month-old son Bram needs oatmeal to weigh down his milk because he has reflux. Beechnut was the brand recommended by Mass General and all of our doctors. We are... Read more →