PR Communications

As a research fellow with the Society for New Communications Research I was delighted when the society published its first journal last year. If you'd like to contribute to the... Read more →

Teresa Valdez Klein writes about Dave Taylor's article about the requirements of being a professional blogger. Dave suggests that you should not personalize your blog posts if you are a... Read more →

The Campari campaign is interesting because of its integration across a number of social media websites. As reported by Kami Huyse a month ago, the campaign did have a number... Read more →

My book went to the publisher's today. I took some time off from looking after baby Bram to drive up to Burlington to drop off the manuscript and CD at... Read more →

Cornelius Puschmann writes about the passing of some business blogs. While in the comment section he and I discuss the definition of marketing. Read more →

Dr. Gwenn tagged me with a little Christmas meme, Here are my answers: 1. Hot Chocolate or Egg Nog? I must admit I love egg nog. 2. Does Santa wrap... Read more →

I just tried experimenting with WidgetBox on my blog this afternoon. I integrated the AddThisBookmark widget into the left hand side navigation of PR Communications. All appeared to go well.... Read more →

Karen Christensen is mapping the social media landscape. After reviewing the blogosphere and literature, Karen was dissatisfied with how people described social media technologies. She provides four descriptions of how... Read more →

The Federal Trade Commission made a formal announcement that companies participating in word of mouth marketing activities must ask any participants to reveal any compensation they receive. Annys Shin of... Read more →

As part of the blog reader interview survey I’ve been conducting with corporate bloggers, I contacted Rick Short, the Director of Marketing at Indium Corporation. Indium provides electronics assembly materials... Read more →