Book Update
Does Personalization Jump the Shark for Corporate Blogging?

Campari Social Media Campaign

The Campari campaign is interesting because of its integration across a number of social media websites. As reported by Kami Huyse a month ago, the campaign did have a number of campaigns running on YouTube, Flickr and MySpace. The YouTube and Flickr sites are no longer working. I am not sure if Campari pulled them down or not.

Social media is about talking with real people, so I'd have a hard time recommending this type of fake campaign to anyone. Who wants to talk to a fake character?