Campari Social Media Campaign
December 28, 2006
The Campari campaign is interesting because of its integration across a number of social media websites. As reported by Kami Huyse a month ago, the campaign did have a number of campaigns running on YouTube, Flickr and MySpace. The YouTube and Flickr sites are no longer working. I am not sure if Campari pulled them down or not.
Social media is about talking with real people, so I'd have a hard time recommending this type of fake campaign to anyone. Who wants to talk to a fake character?