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Blog Reader Thoughts On Heather Hamilton's One Louder Blog

I have another blog reader interview response, see some of the previous blog reader results on the Masi Guy blog. Here’s an interview I conducted with Brett Nordquist, a blog reader of Heather Hamilton’s blog, One Louder. Heather Hamilton is the staffing manager for Microsoft’s marketing central sourcing team. Most of the blogs at Microsoft are developer blogs used to conduct outreach to customers; only a small number of blogs at Microsoft are involved with marketing or staffing. Heather agreed that it was okay to query some of her blog readers and Brett was kind enough to answer my questions, thanks to Brett and Heather, here’s the result:

1) What is it about this blog that started you reading this blog, and causes you to continue to read the blog?

I started reading Heather's blog when Scoble linked to it back a couple of years ago. I continue to read her blog because I enjoy the style of her writing and she writes about topics that interest me. I hire people for our small company and I like many of her suggestions on how to keep your best employees happy. A while back, she also wrote up some very humorous summaries of The Apprentice which I enjoyed. She also updates her blog regularly.

2) Which of the following factors do you think adds to the credibility of this blog?

Writing style and content. She ripped me good once in her comments section, which is cool because it tells me she reads them. I often don't agree with her point of view but she makes me think often and challenges what I experienced at MS when I worked there. I also like how she mixes work related posts with personal experience posts that range from cooking to TV shows to whatever is on her mind. I never know what to expect but the surprise factor makes it that much more interesting.

3) Has your impression of the blogger's company changed since reading his/her blog? If so, in what why has your impressions changed?

I worked for Microsoft for nearly 10 years as a contractor, vendor and full time employee. In my current job, Microsoft is our largest client so I know the company quite well. I do believe that Microsoft has changed as proven by allowing the Heather, Scoble and others to maintain blogs and discuss topics which are not always favorable. But they are authentic and, in Heather's case, a better-informed candidate is probably the type she's after.

4) How would you describe the blogger's writing style, in individual articles, the whole blog and in their comments?

Like Scoble, the comment section is as important as the main posts, if not more so. Her style is relaxed but informative. I'd read her if she didn't work at Microsoft.

5) If you met the blogger in the street, what would you know about them, how would you describe them.

Heather posts a picture of herself on her blog so I may notice her but maybe not. The only thing that comes to mind that I might know about her is that she's very organized and tidy. The pictures of her home she's posted made it clear she's not a messy person.


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