Where Is WOM Most Effective?
March 28, 2006
I have not read this book, “The anatomy of buzz,” by Emanuel Rosen, but I think its interesting to consider Emanuel’s thesis that word of mouth plays an important role for the following types of industry.
1. Automotive
2. Consumer Electronics
3. High Tech
4. Entertainment
5. Fashion
6. Health Care
7. Publishing
8. Travel
9. Toy and Games
10. Consumer packaged goods