PR Communications

John Cass interviews Donnie Baker about non profit marketing Read more →

My company Backbone Media launched Scout Blogging today , a corporate blogging service that combines blogging, SEO and PR. We launched the service at the SES conference in New York. Read more →

Walter Williams, the first dean of the Missouri School of Journalism wrote the Journalist’s Creed in the early part of the twentieth century. I believe in the profession of journalism.... Read more →

Ad Age reports that the new chief marketing officer at Wal-Mart is hiring a lot of new employees. The new spurt of growth in employees at Wal-Mart may mean bad... Read more →

Stowe Boyd lists ten tips for corporate blogging, all very useful. What attracted my attention was Stowe’s last paragraph. " I recently fired myself from an American Marketing Series on... Read more →

Just received this interesting email from Iran about the 3rd International Public Relations Conference. Not sure I can make the conference, as I will have some family stuff going on... Read more →

Tongue in cheek, an article in Advertising Age about Tide’s new advertising campaign seems sexist to me. The folks at P&G who work on the Tide account spent a week... Read more →