I am looking for examples of internal company viral or buzz marketing campaigns, if you have any case studies demonstrating how a company used its employee base to get the... Read more →
As described by Constantin Basturea, Steve Rubel's efforts to further the practice of public relations with blogger relations, by hosting his project on the NewPR Wiki are to be commended.... Read more →
Tonight and tomorrow on Saturday I am at the New England regional American Marketing Association retreat. Chapter leaders from Boston, Rhode Island, Connecticut, New York and Montreal are meeting for... Read more →
Just got back from a successful AMA Boston and Boston SCIP meeting at Bentley College in Waltham. We had over 60 people attend the session on competitive intelligence. Parmelee Eastman... Read more →
I just got back from the workshop on blogging with the Arts and Business Council for Greater Boston. I really enjoyed the event; the audience was super, lots and lots... Read more →
It’s totally weird, I’ve been chatting with several corporate bloggers about their efforts in blogging for about two years now, and while one or two people have chatted with me... Read more →