Crisis Communications and Story Package Websites

To respond quickly to a developing story opportunity or a crisis communication incident, first you have to know the event is happening, second you have to have the resources and plans in place to be able to respond to those incidents.

Use some of the tools to hand to keep tabs on developing stories in your industry.  RSS feed readers, Feed and Blog search engines.  While Gerald Baron’s book “now is too late” details some methods for building pre-planned crisis management websites.

Another opportunity exists to build websites based around the idea of an emerging story.  The more information and research you cover, the better to provide material for searching journalists.