An excellent article by Stephen Baker and Heather Green in Business week recently, “blogs will change your business”. The comment about “only 27%” of Internet users reading blogs seems quite... Read more →
Off to the AMA Leadership conference in Chicago tomorrow, should be exciting I get to meet 300 fellow marketing people from around the country. Read more →
Pay per click and pay per call are types of advertising that have developed because of the innovations of the search engine marketing industry in the last decade. Pay per... Read more →
A student recently asked me two questions about PR and ethics: 1) What do you see as the biggest ethical question facing PR professionals today? And is it different from... Read more →