PR Communications

I am attempting to understand the value of corporate blogs to companies. I think I can identify two principal ways in which a corporate blog can add value to a... Read more →

I am currently reading a book called "Software Testing in the Real World: Improving the process". It occured to me that you can take the methods used in testing and... Read more →

I think it's fairly easy to set up a blog, start writing content with the keywords you want to use to attract readers and get high rankings in search engines.... Read more →

There appear to be two types of corporate blogs, those that link into a company's existing customer community and those that seek to create one. Read more →

For all of those corporate bloggers, I have some questions for you about corporate blogging: 1) Why do you blog for your company? 2) What goals did you set for... Read more →

This article on Macromedia's corporate blogging strategy is very interesting, especially the information regarding how their corporate blogs spread information quickly through a community of developers. Read more →

Corporate blogs are a new entity on the web in the last year or so. I've been wondering if they actually fulfill a customer's need, and differently than a normal... Read more →

If you consider what marketing really can be to a company, I think marketing at its best can be finding an unmet need and satisfying they need. Even before your... Read more →

Here is a great article about banner ad development. Read more →

This post is from my article "PR - The next Internet Revolution", back in September. Some characteristics of PR, that led me to think that PR will play an important... Read more →