PR Communications

I am very sorry to say that Alistair Cooke died in the last few days, a really great journalist and radio broadcaster. I wrote a posting about Alistair Cooke in... Read more →

What is marketing? Satisfying customer needs and wants. But how do you achieve that goal? I think a big part is listening to your customers, asking questions and really listening... Read more →

This advert reminds me of death cigarettes, that company tried a new approach to cigarette advertising, tell your customers the truth about the harmful effects of smoking. Read more →

I worked for Systems Group in Fresno California in the early 1990’s I spent a lot of time prospecting with wholesale distribution companies. My company was selling computer accounting software... Read more →

Here are a few ideas about why blogging is good for business. * Less formal, more open way to communicate with customers and thought leaders in your business community. *... Read more →

What is the current trend in the news or on people's minds? Use Google Zeitgeist to follow the search patterns, trends, and surprises on Google. Read more →

There was the famous case of Johnson & Johnson pulling their Tylenol product from the pharmacy shelves when several people died from cyanide posioning. The quick reaction of the company... Read more →

Spending lots of money on advertising will not produce as many sales as publicity and word of mouth marketing. Instead of selling to each customer a company has to build... Read more →

Monitoring negative attacks on the web is fairly easy. If you have the resources you can pay for a media monitoring service. One free service is Google's Alert service. Simply... Read more →

In response to an e-mail newsletter from Nick Wreden of Fusion Branding, I was thinking this week about the growing problem of negative publicity on the web. Nick made the... Read more →