PR Communications

A useful site for PR ideas and PR planning. Read more →

Several new advertising networks give the advertiser the opportunity to boost their ranking on search engines. Here's how, each magazine devoted to an industry will get a good ranking on... Read more →

The clutter of advertising is making word of mouth advertising more important not less in today's world. The Internet gives product advocates more tools to reach more of their friends.... Read more →

Yahoo has switched from Google results to their own new search engine. Read more →

After twelve years in sales, marketing and PR, I have noticed that some techniques give a better ROI than others. One thing that stands out is that when a customer... Read more →

I was talking with Greg Jarboe of SEO-PR about creating customer advocacy, and we briefly touched on the subject of Saturn. Saturn Motor Company was an example of how a... Read more →

James Buchanan's PR article about the 12 laws of media relations is useful to remember. 1. Every reporter is a "key" reporter. 2. Don't ignore online publications. 3. Respect deadlines.... Read more →

Another way besides wordtracker's KEI rating of determining what sites are competitive to your web site on search engines. Read more →

Crisis management is very important in PR, having a plan when a crisis hits will help you to manage the situation. Here is a good article about crisis management planning. Read more →

Elizabeth's post on blogs and persuasion gives a good overview of some of the issues in blogging and other Internet cultural devices for community building, PR and business blogging. Basically... Read more →