PR Communications

Not exactly PR, but I think creating a useful free tool on your web site will get people returning to your site. How do you convert those visits into sales?... Read more →

I really agree with Jim Horton's posting this week about perception. Scroll down to 1/26. In PR we deal with perception management. Most of the time, we work to reinforce... Read more →

The eighth annual Middleberg/Ross media survey: "Change and its impact on communications," surveyed journalists opinions on the role of communications in the media. The study from 2002 shows that journalists... Read more →

Good content and web site stickiness are goals to aspire too for web site managers, partly because it makes sense in terms of getting visitors to take action on a... Read more →

The new Can-Spam law affects all companies. Read this great posting from Marketing Sherpa. Nobody gets off the hook because they are a special type of organization. If you mail... Read more →

Supercuts will send you an e-mail reminder if you need a haircut, plus a one-dollar off coupon. Loyalty programs really can work; consider rewarding your long time customers. Read more →

I met with John Morrison of Morrison Collaborative last week. John's company steers homeowners through the difficult waters of managing construction projects and contractors. John writes up a detailed project... Read more →

The software application testing process is a very important part if you are developing a web-based application for your business. If the web site does not work, or is not... Read more →

Take another look at Inktomi's criteria for search engine optimization. Yahoo bought the company last year and is due to switch sometime this year. Read more →

Need to carry some stuff and want your logo on the bag, go to the place where they create re-usable tote bags-Enviro-Tote. Read more →