PR Communications

Open Source is a new idea in product development. While some companies miss out on the opportunity to innovate quickly if they hold all of their cards to their chest.... Read more →

I walked into a Franklin Covey shop a few years ago and was asked by the shop assistant if I needed any help. I asked to be given a tour... Read more →

I was discussing the issue of loosing customers in online shopping carts recently with a fellow Internet marketer, I thought I'd go out and see what research has been conducted... Read more →

Your website or blog is an information center for journalists as well as potential customers. Building a good pressroom can go a long way to getting publicity for your company.... Read more →

I thought this article by Gerald Baron of Bellingham, Washington is still just as relevant today, as it was in 1997. Read more →

Small businesses have limited marketing dollars, and from informal experience have learnt customers advocating their services will provide the best return on marketing dollars. John Martin of Chadwick, Martin and... Read more →

This web survey of business customers about their paid and organic search behaviors is interesting. In most cases members of the business community rely on organic search results, not using... Read more →

According to this article, e-mail response rates are climbing. Maybe that more marketers are using permission based e-mail marketing to get their e-mails through to customers. Read more →

The Google dance term describes the changes that occur to Google search results after a change in the Google algorithms. The Google dance is also a great PR opportunity for... Read more →

Here's a tip I always tell my customers. To find out the keywords your customers might use to find you in search engines, it's important to use your customer's language.... Read more →