PR Communications

The National Oceanographic and Atmospheric Administration's web page on public relations is a great example of a web site that provides story ideas to the media. Read more →

Jon from Gemba Research asks an interesting question in the comment section of my last posting: This is fascinating. How soon do you think search engine optimization services will include... Read more →

I signed up for a few events at Meetup.com recently and noticed that the same cafes were popping up in the locations to meet. Meetup.com lets people who are interested... Read more →

I have been reading a book about early English democratic ideas of the seventeenth century. The similarities between that time and today were striking to me. In this sense, there... Read more →

A picture is worth a thousand words they say. I think this is true. I'd like to throw out the typical boring business letter and use business comic letters instead.... Read more →

Chatting with Greg Jarboe of SEO-PR yesterday the topic of pitching to journalists came up. Due to the recession, there are fewer journalists around to cover each industry. Those journalists... Read more →

I think the current presidential cycle is producing some new interesting cultural devices for using the Internet for organizing people. This article in Baseline describes the current use of blogs,... Read more →

This article demonstrates the importance of conducting a good marketing situation analysis and PR situation analysis. Shopping.com discovered many potential customers don't know that you can compare prices easily on... Read more →

Story narrative is much more likely to keep the attention span of a customer, than a description of services. This narrative illustrates my point "So there we are…working away on... Read more →

A few years ago I analyzed the sales leads my Interactive agency was getting from cold calls compared to personal or networking leads. We discovered we received more sales leads... Read more →