PR Communications

When a vendor calls a business the business has two questions, can you make me money or can you save me money. Read more →

VARs* (value added resellers) care about three things. 1. Does your product or service work? 2. Do you answer your telephone if there is a problem with your product or... Read more →

I think some of the most interesting use of blogs for publicity is being conducted by political campaigns. I recently noticed this interesting tidbit from The META Group, Inc. Some... Read more →

I visited the Northwest Bookfest in Seattle this weekend. While there a book promoter gave me a book for free. This appears to be happening to me rather often lately.... Read more →

Discover how to conduct a PR situation analysis Read more →

Traffic in Seattle is not the worst in the country, but it can get pretty bad. TrafficGauge, a small device that re-publishes the data from the award winning Washington State... Read more →

Do you sell products and services based on whether a consumer is a new resident in your local area? One way to market to new homeowners and new movers into... Read more →

A Strategy is how you will achieve your objectives. Not the detailed plans, but in a general way what methods your company will use to achieve your goal. Read more →

Blogs to me are new cultural devices that enable the quick transfer of sometimes useful, sometime not so useful information quickly throughout society. Blogs are starting to have an impact... Read more →

Gemba Research sells lean training materials and kaizen posters at their web site www.kaizenproducts.com. Gemba is experimenting with Google AdWords. Google lets you sponsor the sponsorship boxes over on the... Read more →