PR Communications

Amazon is building a search portal for its customers, read this recent article from the San Jose Mercury News on Silicon Valley.com. While I think lots of shoppers will certainly... Read more →

Back in 1994-5 I was sitting in Fresno California, reading tech magazines and learning all about the technological communications revolution going on in the bay area. The PC revolution was... Read more →

My second article about networking is a recent article I wrote for the Boston Chapter of the American Marketing Association in my role as VP, Volunteers/HR. The benefits of volunteering... Read more →

Just got back tonight from the MIMC Awards Finalists Announcement Event in Boston. Massachusetts Interactive Media Council for those on the west coast, I joined back in August. I am... Read more →

You definitely need to read Scott McCoud's book "Understanding Comics." Scott is a famous cartoonist, who wrote his first book about comics before the web and during the height of... Read more →

This week on Thursday was the kick off event for the Boston chapter of the American Marketing Association. The event was open to members only has free. I am on... Read more →

After working in sales for many years I have found a certain reluctance on the part of customers to tell me "no." Many customers will not have a problem with... Read more →

Flying from Seattle to Boston over the weekend I was quite taken with American Airline’s helpful use of grouping seat numbers. Not being an extensive airline traveler, my experience has... Read more →

Today I spoke with the president of a painting company about pricing. Many of his customers are looking for the lowest price and the best quality, but he remembered a... Read more →

The foundation of any marketing plan is an understanding of the customer, industry and business climate. I believe to develop a successful marketing plan you have to start with a... Read more →