I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the... Read more →
How many times have you developed a marketing strategy for your brand, or a client, and it wasn't implemented correctly because of marketing organization, either Martech optimization, or resources required... Read more →
Chatting today with a colleague in the Agile Marketing community. Marketing as a profession suffers from a lot of stakeholders who think they know how to practice marketing. It is... Read more →
PeaceHealth's removal of Dr. Lin is likely to be one of the first corporate PR disasters of the Covid 19 outbreak here in the United States. Not least because everyone... Read more →
Samuel Scott wrote 'Agile marketing’ is a crutch for those who do not have a real strategy' where he takes agile marketers to task for borrowing agile from developers, and... Read more →
Checking LinkedIn recently, I found a few posts by Darlene Hollywood of Hollywood Agency on her trip to Northern England with the British American Business Council of New England here... Read more →
As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to... Read more →
One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are... Read more →
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Read more →
Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Read more →
I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah... Read more →
At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing.... Read more →
WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some... Read more →
Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He... Read more →
Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick... Read more →
Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was... Read more →
In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices... Read more →
Interview with Nicholas Scalice on agile marketing Read more →
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Read more →
David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Read more →