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John Cass, a marketer, writes about marketing, PR, AI, social media, agile marketing, and the Internet

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Agile Blows Past Non-Rational Marketing Decisions

Agile Blows Past Non-Rational Marketing Decisions

May 27, 2021

I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the... Read more →


Posted by John Cass on May 27, 2021 at 09:05 AM in Agile Marketing | Permalink | Comments (0)

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Does Digital Transformation Marketing Work, Or Should I Use Marketing Ops?

Does Digital Transformation Marketing Work, Or Should I Use Marketing Ops?

April 19, 2021

How many times have you developed a marketing strategy for your brand, or a client, and it wasn't implemented correctly because of marketing organization, either Martech optimization, or resources required... Read more →


Posted by John Cass on April 19, 2021 at 10:42 AM in Agile Marketing | Permalink | Comments (0)

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Help Stakeholders Understand Marketing with Agile Marketing

Help Stakeholders Understand Marketing with Agile Marketing

July 17, 2020

Chatting today with a colleague in the Agile Marketing community. Marketing as a profession suffers from a lot of stakeholders who think they know how to practice marketing. It is... Read more →


Posted by John Cass on July 17, 2020 at 03:12 PM in Agile Marketing | Permalink | Comments (0)

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PeaceHealth ER Doctor PR Story

PeaceHealth ER Doctor PR Story

March 28, 2020

PeaceHealth's removal of Dr. Lin is likely to be one of the first corporate PR disasters of the Covid 19 outbreak here in the United States. Not least because everyone... Read more →


Posted by John Cass on March 28, 2020 at 10:01 PM | Permalink | Comments (0)

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Agile Marketing Gives Marketers A Strategy For Staying Focused

Agile Marketing Gives Marketers A Strategy For Staying Focused

August 04, 2018

Samuel Scott wrote 'Agile marketing’ is a crutch for those who do not have a real strategy' where he takes agile marketers to task for borrowing agile from developers, and... Read more →


Posted by John Cass on August 04, 2018 at 08:29 AM in Agile Marketing | Permalink | Comments (0)

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New England To Northern England Trade Mission

New England To Northern England Trade Mission

October 19, 2017

Checking LinkedIn recently, I found a few posts by Darlene Hollywood of Hollywood Agency on her trip to Northern England with the British American Business Council of New England here... Read more →


Posted by John Cass on October 19, 2017 at 11:42 AM | Permalink | Comments (0)

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Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?

Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?

October 28, 2016

As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to... Read more →


Posted by John Cass on October 28, 2016 at 02:53 PM in Marketing | Permalink | Comments (1)

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Marketing Project Management Vendor Questions

Marketing Project Management Vendor Questions

October 17, 2016

One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are... Read more →


Posted by John Cass on October 17, 2016 at 03:02 PM in Agile Marketing | Permalink | Comments (0)

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Is Posting A Link Online A Conversation?

Is Posting A Link Online A Conversation?

October 17, 2016

Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Read more →


Posted by John Cass on October 17, 2016 at 12:35 PM in Content Marketing, Curmudgeon | Permalink | Comments (3)

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Why Google Is Improving Content Marketing!

Why Google Is Improving Content Marketing!

October 01, 2016

Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Read more →


Posted by John Cass on October 01, 2016 at 02:03 PM in Content Marketing | Permalink | Comments (2)

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Customer Voice Marketing At Forrester Research

Customer Voice Marketing At Forrester Research

September 28, 2016

I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah... Read more →


Posted by John Cass on September 28, 2016 at 04:51 PM in Marketing | Permalink | Comments (0)

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Project: Masters In Marketing Graduates Using Agile Marketing

Project: Masters In Marketing Graduates Using Agile Marketing

September 21, 2016

At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing.... Read more →


Posted by John Cass on September 21, 2016 at 02:50 PM in Agile Marketing | Permalink | Comments (0)

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WorkFront's Agile Marketing Project Management Tool

WorkFront's Agile Marketing Project Management Tool

August 19, 2016

WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some... Read more →


Posted by John Cass on August 19, 2016 at 11:02 PM in Agile Marketing | Permalink | Comments (0)

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Remember Your Customer Personas

Remember Your Customer Personas

July 29, 2015

Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He... Read more →


Posted by John Cass on July 29, 2015 at 07:03 AM in Agile Marketing | Permalink | Comments (0)

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Boston MarTech Meet-up

Boston MarTech Meet-up

July 09, 2015

Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick... Read more →


Posted by John Cass on July 09, 2015 at 11:41 PM in Boston, Marketing | Permalink | Comments (0)

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A Passion For Agile Marketing

A Passion For Agile Marketing

June 22, 2015

Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was... Read more →


Posted by John Cass on June 22, 2015 at 04:22 PM in Agile Marketing | Permalink | Comments (0)

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Extreme Testing With Mark Harnett

Extreme Testing With Mark Harnett

June 10, 2015

In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices... Read more →


Posted by John Cass on June 10, 2015 at 10:02 PM in Agile Marketing | Permalink | Comments (0)

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Agile For One With Nicholas Scalice

Agile For One With Nicholas Scalice

May 26, 2015

Interview with Nicholas Scalice on agile marketing Read more →


Posted by John Cass on May 26, 2015 at 11:50 AM in Agile Marketing | Permalink | Comments (4)

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New Marketing Terms In The Digital Transformation Camp

New Marketing Terms In The Digital Transformation Camp

May 22, 2015

This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Read more →


Posted by John Cass on May 22, 2015 at 02:11 PM in Agile Marketing | Permalink | Comments (0)

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David Mathison on Chief Digital Officers

David Mathison on Chief Digital Officers

May 20, 2015

David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Read more →


Posted by John Cass on May 20, 2015 at 10:30 AM in Agile Marketing | Permalink | Comments (0)

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  • Agile Blows Past Non-Rational Marketing Decisions
  • Does Digital Transformation Marketing Work, Or Should I Use Marketing Ops?
  • Help Stakeholders Understand Marketing with Agile Marketing
  • PeaceHealth ER Doctor PR Story
  • Agile Marketing Gives Marketers A Strategy For Staying Focused
  • New England To Northern England Trade Mission
  • Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?
  • Marketing Project Management Vendor Questions
  • Is Posting A Link Online A Conversation?
  • Why Google Is Improving Content Marketing!

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